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Bringing science to the art of strategy. Lafley AG(1), Martin RL, Rivkin JW, Siggelkow N. Author information: (1)University of Toronto, Rotman School of. Many managers feel doomed to trade off the futile rigor of ordinary strategic planning for the Bringing science to the art of strategy. A G Lafley, Roger L. Martin, +1 author Nicolaj Siggelkow; Published in Harvard business review. Manageris recommande l’article Bringing Science to the Art of Strategy, Harvard Business Review,

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Cite View Details Purchase Related. Many managers feel doomed to trade off the futile rigor of ordinary strategic strxtegy for the hit-or-miss creativity of the alternatives. After testing the barrier conditions for several possibilities, it opted for a bold strategy that might never have surfaced in the traditional process: Mills, Karen, and Jan W.

The associated case explores the strategic decision-making process of premium power tools manufacturer Hilti inwhen the company was considering implementing a fleet management system in the construction industry. For Hilti, it represented an entirely new business model, which would substantially differentiate the company sttategy its competitors.

Conventional strategic planning is driven by the calendar and tends to focus on issues, such as declining profits or market share. Business and Environment Business History Entrepreneurship.

Bringing science to the art of strategy.

Technology and Operations Management. The key is to recognize that conventional strategic planning, for all its analysis, is not actually scientific-it lacks the careful generation and testing of hypotheses that are at the heart of the scientific method.


Login for full access now. Once you have framed the problem as a choice — any choice — your od and emotions will focus on what you have to do next, not on describing or analyzing the challenge. Finance Globalization Health Care.

Bringing Science to the Art of Strategy – Business Briefings

Casadesus-Masanell, Ramon, and Jan Rivkin. Once it has listed all the conditions, it assesses their likelihood and thereby identifies the barriers to each choice. Already a Business Briefings subscriber? This seven-step method, developed by the authors, involves applying creativity to a scientifically rigorous process to enable teams to generate novel strategies and to pinpoint the one most likely to succeed. Rivkin, and Nicolaj Siggelkow.

Bringing Science to the Art of Strategy

Rivkin and Nicolaj Siggelkow. The team then tests the key barrier conditions to see which hold true. From here, choosing a strategy is simple: The group need only review the test results and choose the possibility with the fewest serious barriers.

The new Olay succeeded beyond expectations-showing what can happen when teams shift from asking “What is the right answer” and focus instead rhe figuring out “What are the right questions? The possibilities-based approach, therefore, begins with the recognition that the organization must make a choice, and that the choice has consequences. Published on Oct 20, in Issue – Lfaley It lacks the hypothesis generation and testing that’s at the heart of the scientific method.


A simple way to get strategists to avoid that trap is to require them to define two mutually exclusive options that could resolve the issue in question.

Bringing science to the art of strategy.

They should ask what arh be true for a given possibility to succeed—and explore whether those conditions hold. Finance General Management Marketing. It lacked a credible brand in skin care, the largest and most profitable segment of the sector.

Karen Mills and Jan W. To continue reading, become a paid subscriber for full access. For all its emphasis on data and number crunching, conventional strategic planning is not actually scientific.

While fleet management had the potential to significantly improve the customer experience, Hilti was already a successful firm under its extant model and had to decide strategyy the restructuring of its business model was worth the risk.

For the management team, this is the step that starts the strategy-making process. All it had was Oil of Olay, a small,